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Best Global Brands 2011 (Interbrand's Annual Ranking of the Best Global Brands For 2011)

2011 2010 2009 Brand Country of Origin Sector Brand value ($m) Change in Brand Value
111COCA-COLAUnited StatesBeverages71,8612%
222IBMUnited StatesBusiness Services69,9058%
333MICROSOFTUnited StatesComputer Software59,087-3%
447GOOGLEUnited StatesInternet Services55,31727%
554GEUnited StatesDiversified42,8080%
666MCDONALD'sUnited StatesRestaurants35,5936%
779INTELUnited StatesElectronics35,21710%
81720APPLEUnited StatesElectronics33,49258%
9910DISNEYUnited StatesMedia29,0181%
101011HPUnited StatesElectronics28,4796%
11118TOYOTAJapanAutomotive27,7646%
121212MERCEDES-BENZGermanyAutomotive27,4459%
131414CISCOUnited StatesBusiness Services25,3099%
1485NOKIAFinlandElectronics25,071-15%
151515BMWGermanyAutomotive24,55410%
161313GILLETTEUnited StatesFMCG23,9973%
171919SAMSUNGSouth KoreaElectronics23,43020%
181616LOUIS VUITTONFranceLuxury23,1726%
192018HONDAJapanAutomotive19,4315%
202224ORACLEUnited StatesBusiness Services17,26216%
212121H&MSwedenApparel16,4592%
222323PEPSIUnited StatesBeverages14,5904%
232422AMERICAN EXPRESSUnited StatesFinancial Services14,5725%
242627SAPGermanyBusiness Services14,54214%
252523NIKEUnited StatesSporting Goods14,5286%
263643AMAZON.COMUnited StatesInternet Services12,75832%
273131UPSUnited StatesTransportation12,5366%
282937JP MORGANUnited StatesFinancial Services12,4371%
293030BUDWEISERUnited StatesAlcohol12,2520%
302725NESCAFESwitzerlandBeverages12,115-5%
312828IKEASwedenHome Furnishings11,863-5%
323232HSBCUnited KingdomFinancial Services11,7922%
333333CANONJapanElectronics11,7152%
343534KELLOGG'SUnited StatesFMCG11,3723%
353429SONYJapanElectronics9,880-13%
364346EBAYUnited StatesInternet Services9,80516%
373940THOMSON REUTERSCanadaMedia9,5156%
383738GOLDMAN SACHSUnited StatesFinancial Services9,091-3%
394441GUCCIItalyLuxury8,7635%
404544L'OREALFranceFMCG8,6999%
414242PHILIPSNetherlandsElectronics8,6580%
424036CITIUnited StatesFinancial Services8,620-3%
434135DELLUnited StatesElectronics8,347-6%
444850ZARASpainApparel8,0658%
454745ACCENTUREUnited StatesBusiness Services8,0057%
464947SIEMENSGermanyDiversified7,9008%
475355VOLKSWAGENGermanyAutomotive7,85714%
483839NINTENDOJapanElectronics7,731-14%
494648HEINZUnited StatesFMCG7,6091%
505049FORDUnited StatesAutomotive7,4834%
515152COLGATEUnited StatesFMCG7,1273%
525860DANONEFranceFMCG6,9369%
535653AXAFranceFinancial Services6,6940%
545257MORGAN STANLEYUnited StatesFinancial Services6,634-4%
555758NESTLESwitzerlandFMCG6,6131%
565463BLACKBERRYCanadaElectronics6,424-5%
575956XEROXUnited StatesElectronics6,4145%
585554MTVUnited StatesMedia6,383-5%
596365AUDIGermanyAutomotive6,17113%
606262ADIDASGermanySporting Goods6,15412%
616569HYUNDAISouth KoreaAutomotive6,00519%
626061KFCUnited StatesRestaurants5,9021%
6361-SPRITEUnited StatesBeverages5,604-3%
647066CATERPILLARUnited StatesDiversified5,59819%
656467AVONUnited StatesFMCG5,3766%
666970HERMÈSFranceLuxury5,35612%
676781ALLIANZGermanyFinancial Services5,3459%
6868-SANTANDERSpainFinancial Services5,0885%
697375PANASONICJapanElectronics5,04716%
707777CARTIERFranceLuxury4,78118%
717171KLEENEXUnited StatesFMCG4,6723%
727274PORSCHEGermanyAutomotive4,5804%
737676TIFFANY & COUnited StatesLuxury4,4989%
748192SHELLNetherlandsEnergy4,48312%
758294VISAUnited StatesFinancial Services4,47812%
766664YAHOO!United StatesInternet Services4,413-11%
777982MOËT & CHANDONFranceAlcohol4,3839%
7878-JACK DANIEL'SUnited StatesAlcohol4,3197%
7974-BARCLAYSUnited KingdomFinancial Services4,2591%
808895ADOBEUnited StatesComputer Software4,17015%
818379PIZZA HUTUnited StatesRestaurants4,0923%
8280-CREDIT SUISSESwitzerlandFinancial Services4,0902%
837580JOHNSON & JOHNSONUnited StatesFMCG4,072-2%
848478GAPUnited StatesApparel4,0402%
8590-3MUnited StatesDiversified3,94510%
8685-CORONAMexicoAlcohol3,9242%
878786NIVEAGermanyFMCG3,8834%
8892-JOHNNIE WALKERUnited KingdomAlcohol3,8428%
898984SMIRNOFFUnited KingdomAlcohol3,8416%
90--NISSANJapanAutomotive3,819N/A
9193-HEINEKENNetherlandsAlcohol3,8098%
928672UBSSwitzerlandFinancial Services3,7990%
939589ARMANIItalyLuxury3,79410%
9494-ZURICHSwitzerlandFinancial Services3,7698%
9510098BURBERRYUnited KingdomLuxury3,73220%
969790STARBUCKSUnited StatesRestaurants3,66310%
97--JOHN DEEREUnited StatesDiversified3,651N/A
98--HTCTaiwanElectronics3,605N/A
999188FERRARIItalyAutomotive3,5911%
1009873HARLEY-DAVIDSONUnited StatesAutomotive3,5127%

Source: Interbrand